Role
Art Director | Copywriter
The ask:
Take something from the world of health and wellness and make it feel fresh, culturally relevant, and actually fun.
Insight:
Most gyms have become
too polished
too elite
too curated
too expensive...
except Planet Fitness.
But confidence, aka “hotness,” comes from the willingness to be authentic.
too polished
too elite
too curated
too expensive...
except Planet Fitness.
But confidence, aka “hotness,” comes from the willingness to be authentic.
activation
course map
print
merch
Credits
Julia Foley | Co Art Director + Copywriter
