AWARD
*the shiny stuff
Silver Miami ADDY
ROLE
Art Director
THE ASK
Develop a holiday campaign that positions Dollar Tree as the practical, affordable ally for
budget-conscious 23–29
year-olds.INSIGHT
Holiday pressure doesn’t just strain wallets, it can push people
toward theft.IDEA
Dollar Tree bails out
a shoplifter.
CASE STUDY
OOH
SOCIAL MEDIA
THE MERCH
CREDITS
Art : Sara Kagan
Copywriter: Ben McKeon