WHAT IF TRANSACTION STATEMENTS DIDN’T JUST SHOW WHAT WAS SPENT,
BUT REVEALED THE MEMORIES BEHIND THEM?
ROLE
THE ASK
INSIGHT
But parents only ever see the surface.
Just the expenses and transaction statements.
HOW IT WORKS
Teens submit a budget request in their chosen currency and break it down category by category.
When the app recognizes where you are, Wise prompts you to capture the moment.
After tapping on the pop-up notification or going through the app, teens can snap the memory.
And add a note about the moment.
Every memory’s location is saved and pinned on a map, allowing them to track their trip. Users can tap on the pins, which will take them
back to the moment.
Finally, teens share their memories, and parents can share their reactions.
OOH
INSTA STORY EXPORT
CREDITS
Copywriter: Ben McKeon