Planet Fitness — Sara's Portfolio

SK_CREATIVE

Me________

THE ASK

Take something from the world of health and wellness and make it feel fresh, culturally relevant, and actually fun.

INSIGHT

Most gyms have become
too polished
too elite
too curated
too expensive...
except Planet Fitness.
But confidence, aka “hotness,” comes from the willingness to be authentic

CASE STUDY

PF’S NEW+IMPROVED MANIFESTO

ACTIVATION: THE MISFITNESS MARATHON

Course map

SOCIAL MEDIA

THE MERCH

CREDITS

Art Director: Sara Kagan
Copywriter: Julia Foley