ROLE
Art Director
AI Product Designer
THE ASK
Create a type led idea that explores how reading habits are evolving and how typography can make words feel more engaging, emotional, and meaningful.INSIGHT
Attention spans are decreasing, with the general attention span for GenZ today being 8 seconds compared to about 12 seconds earlier in 2000. IDEA
A type-led reading experience that lets you read a book the way you consume content.
CASE STUDY
ONEWORD APP
BUILT WITH LOVABLE AI
Tap to read
Hands-free
SOCIAL
Insta stories
TikTok Comments Hijack
ACTIVATION
We’ll place stories in real-world locations
from Penguin books.
Bringing Oneword books to walkable city areas.
DESIGN ASSETS
Penguin Classics logo animation generated with Runway AI
CREDITS
Art Direction: Sara Kagan + Veronica Benaroch
AI Product Designer: Sara Kagan
Design: Pascale Eliscetche