AWARDS
*the shiny stuff
D&AD New Blood / Wood Pencil
GOLD District 4 ADDY / Digital Brand Experience
GOLD Miami ADDY / Digital Brand Experience
SILVER One Club Miami / Experiential
ROLE
Design + UX
THE ASK
Capitalize on Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb.INSIGHT
Gen Z is statistically one of the loneliest generations ever, but they are no less passionate about the things they love.IDEA
Airbnb Gather: A new way to host that focuses on locals and hosted hangouts, bringing members of Gen Z together.
CASE STUDY
CREDITS
Design + UX: Sara Kagan
Art Direction: Abby Pak & Annie Volpe
Copywriter: Amber Quettan